When To Hire an Ecommerce PPC Management Company

Pay-per-click ad campaigns become more complex as your business grows, especially for ecommerce companies introducing new products or entering another market. When you were just starting out, PPC ad management on platforms like Google Ads may have been easy to do on your own. However, as you scale up your business, launching, monitoring, and analyzing your performance becomes more complicated.

You may have considered hiring a third-party ecommerce PPC management company to handle this aspect of your marketing but are still unsure about whether the expense is worth it. Below, Kreidman has shared an informative guide to help you determine if the time is right to work with a PPC agency. Let’s dive in!

Signs Your Eommerce Company Should Work With a PPC Agency

From increased sales to more complicated Google Ads processes, there are several signs signaling your need to work with an Ecommerce PPC management agency.

Consistent Growth in Your Revenue

Whether a product has gone viral or your company is slowly becoming a name in your niche, several scenarios can result in consistent revenue growth. While improvement in your sales is always a good thing, it can present new challenges, such as managing a larger budget or scaling your ad campaigns. You may need more complex bidding strategies on Google Ads to leverage your new-found reach.

All these new circumstances require specialized PPC knowledge that most ecommerce companies do not have. If you’re facing such complexities, hiring an agency that can deftly handle these processes is a good strategy. The team can help amplify your growth as it handles larger, more complicated PPC campaigns effectively.

Expanding Product Lines or Entering New Markets

Growth comes from offering new products or finding a niche. These new ventures will require targeted PPC campaigns to ensure a successful rollout. You may find that working with a PPC agency helps you ensure a successful launch and reach the right audiences. The firm’s knowledge of keyword research, landing page optimization, A/B testing, and other processes are critical to the success of these new launches.

Adequate Marketing Budget

Let’s say that you allocate $1,000 to your monthly marketing budget. During this time, you plan on spending 80% of the budget on PPC ads. Hiring an agency (charging $500+ a month) would be ill-advised because you have to pay their rate as well as your PPC ads. You’d have to decrease your ad budget just to afford the agency.

If you have a higher marketing budget, however, then hiring a PPC agency makes much more sense. For example, if you have $5,000 in your budget, engaging with a firm that charges $1,000 a month leaves you with $4,000 for your ads and other marketing strategies. The cost-to-spend ratio is more manageable.

Your Campaign Performance Is Plateauing

There may come a time when your in-house PPC campaigns are no longer delivering improved results. Even if you make adjustments to your strategies, the numbers refuse to budge. Plateauing numbers is a sign that you need expert help from an ecommerce PPC management agency.

Stagnating numbers often occur because of outdated strategies or limited expertise in the market, preventing you from adapting to the trends or optimizing your campaign. An agency can provide deeper insight that helps you break through the plateau. The team can analyze your data and see underneath the surface, allowing them to implement changes on a more granular level. From implementing advanced bidding strategies to using new tools on Google Ads, there are plenty of things they can do that most in-house marketing teams may miss.

General Lack of In-House Expertise

Having an internal marketing team doesn’t always guarantee good PPC campaign performance for ecommerce companies. While your department can handle the more basic aspects of PPC ads, the more intricate processes and strategies will become a challenge. You may need specialized software, in-depth platform knowledge, and a deep understanding of PPC best practices. If your internal department is facing drawbacks in these areas, then it’s an indication of your need to work with a PPC agency.

These firms have the protocols, experts, and software to handle PPC campaigns for an array of audiences. They can work with your internal team to create more customized solutions that fit your needs, bringing you closer to success in your upcoming PPC campaigns.

Hiring an Agency vs. Freelancers

When you need professional help for your PPC shopping ads, agencies are not your only option. Some companies also look at hiring freelancers. Which one should you pick? We’ve shared a comparison to help you make a more informed choice.

Expertise and Resources

Dedicated PPC management companies often have a big team of specialists and specialized software for PPC management. Freelancers may have the right software, but they work on their own in most cases. You may find it more difficult to get comprehensive support when working with a freelancer.

Cost

Since freelancers work on their own, they are generally more affordable than agencies. As such, companies with smaller budgets but still need expert PPC solutions will find freelancers more cost-effective.

Scalability

One key advantage of working with agencies is that it’s easier to scale their services. As your company grows, the firm will be able to keep up thanks to its advanced tools and large team. On the other hand, a freelancer might struggle to manage high-volume PPC campaigns because of their limited bandwidth.

Communication and Availability

As part of a firm’s comprehensive PPC services, they usually offer structured reporting and consistent support. However, there may be multiple points of contact that delay communication. Corresponding with freelancers is usually more direct, but they may have limited availability if they’re juggling multiple clients.

In general, we recommend working with agencies like us as your company grows. Freelancers have limited capabilities that prevent them from providing comprehensive solutions to your needs. Choosing to work with an agency gives you access to bespoke ecommerce PPC management services that can scale with your growth.

Wrapping Up: Knowing When To Work With PPC Agencies for Your Ecommerce Company

Hiring an agency to help with your PPC campaigns is the next big step for ecommerce companies that are experiencing growth. How do you know if it’s the right time or if it’s too early? You’ll want to assess your need for expert help, your budget, and your current trajectory as a company. If your internal team can no longer handle the more complex aspects of PPC campaigns, then engaging with a dedicated marketing firm like Kreidman is the way to go.

For more details about the ways PPC companies can help you reach your marketing ROI targets, we’re here to help. Contact us today to schedule an initial consultation.