The Top 10 eCommerce Stores in 2024

As the shift to online shopping continues to grow, we have well built, convenient, and fast eCommerce stores to thank for that. These online marketplaces have changed how we shop, adding a new layer of speed and convenience to the buying experience.

With stores like Amazon and eBay, more and more buyers take to the online space when they’re looking for products unavailable in physical stores, and retail giants like Target are getting on the eCommerce bandwagon too.

The explosion of eCommerce is hard to ignore, with over 24 million stores worldwide. However, these 10 eCommerce stores top the charts in terms of their market share, customer base, and, most importantly, revenue.

Here are the top 10 highest revenue eCommerce stores, based on 2023 revenue.

10. Etsy

Etsy is a niche eCommerce store that offers a wide array of products such as jewelry, clothing, home décor, furniture, and craft supplies. The store’s business model draws inspiration from physical craft fairs where small business owners with personalized digital storefronts can showcase their unique creations.

For those selling crafts or vintage items, Etsy is also one of the most accessible and affordable choices. The store charges sellers a 20-cent fee for each item listed.

As one of the highest-revenue eCommerce stores of 2023, Etsy generated more than $2.75 billion in revenue.

So, whether you’re searching for one-of-a-kind gifts or looking to support independent creators, Etsy stands out as a top choice in eCommerce.

9. Meta

What’s the first thing you think of when you hear “Meta?” If you’re thinking of social media apps like Facebook and Instagram, you’re spot on. However, did you know that Meta has also been making waves as an eCommerce marketplace?

Meta’s Facebook Marketplace is a bustling hub for online commerce and attracts up to 1.228 billion monthly shoppers. Around 40% of Facebook’s 3.07 billion monthly active users engage with Marketplace, with an estimated 491 million logging in specifically for shopping.

With 250 million sellers worldwide, Marketplace generated an impressive estimated 2023 revenue of around $6 billion from sales within the platform.

8. eBay

Headquartered in San Jose, California, eBay is a leading multinational e-commerce corporation founded by Pierre Omidyar in 1995. It was intended originally as an online auction platform, and it has persevered through the dot-com bubble of the early 2000s.

Today, eBay operates as a multibillion-dollar e-commerce giant, facilitating various sales formats, including consumer-to-consumer transactions and traditional fixed-price sales. While buyers use the platform for free, sellers incur listing fees which contribute to eBay’s annual profits.

According to Macro Trends, eBay’s 2023 revenue was $10.112 billion, an uptick from its $9.79 billion recorded 2022 revenue.

7. Rakuten

Rakuten Ichiba stands as a powerhouse in Japan’s eCommerce landscape, reigning supreme as one of the largest platforms in the country. Known for its dominance in digital content, financial technology, and communication services, Rakuten Ichiba boasts an impressive customer base exceeding 100 million.

Since its establishment in 1997, Rakuten has solidified its position as a key player in the Japanese eCommerce market. In 2023, Rakuten recorded a milestone, raking in a record-breaking revenue of over $13.384 billion, drawing users from over 30 countries worldwide.

The platform’s widespread popularity and robust offerings make it a go-to destination for Japanese consumers and international shoppers alike.

6. Best Buy

Best Buy was founded in 1966 and has led the electronics retail space for decades. The company’s reach and popularity grew even further with the introduction of more electronic products in 1983.

Although Best Buy isn’t what comes to mind when you think of eCommerce, the company is making waves in the space, with a growing number of site visits.

With nearly 100 million visitors monthly and a 2023 reported revenue of $14.212 billion, Best Buy deserves a spot on our list of the largest online stores.

5. Target

Target has over 1,800 stores nationwide, but it’s also a force to be reckoned with online. Its eCommerce store has attracted more than 154 million site visits, making it one of the largest online stores in the United States for various consumer goods.

In terms of revenue, Target achieved a significant milestone in 2023, generating approximately $19.361 billion. Target’s seamless integration of online and in-store shopping experiences continues to solidify its position as a top destination for American shoppers seeking quality products and exceptional service.

4. Home Depot

Home Depot is the leading American multinational home improvement retailer. From tools and construction materials to appliances and transportation rentals, Home Depot caters to the diverse needs of homeowners and professionals alike.

As the largest home improvement retailer in the United States, Home Depot has made significant strides in the realm of e-commerce. In 2023, the company made $19.38 billion in online sales.

3. AliExpress

AliExpress started in 2010 in China. Since its inception, it has grown into one of the largest online stores in the world, and it attracted over 431 million monthly site visits in the first quarter of 2024 alone.

AliExpress operates as a B2C marketplace where sellers can sell a vast array of products. The eCommerce store primarily connects Chinese sellers with international buyers, but, interestingly, AliExpress does not serve customers within Mainland China.

By the end of 2023, AliExpress achieved a substantial revenue of approximately $37 billion.

2. Walmart

Like Target, Walmart is another retail giant that’s recently making it big in the eCommerce space. Walmart sells various consumer products, from clothing to groceries, on its eCommerce store Walmart.com.

With a national customer base of 280 million-strong, Walmart turned in an astonishing $100 billion in online revenue in 2023.

1. Amazon

Amazon tops our list of the largest online stores. The eCommerce behemoth offers an extensive array of products on its platform, ranging from electronics and clothing to groceries and digital content.

With a staggering profit of $127 billion in 2023, Amazon continues to dominate the online retail landscape, attracting a massive user base of 230 million in the U.S. alone.

The platform also sees an astonishing 2.72 billion unique monthly visits worldwide, showcasing its global dominance of the eCommerce space.

Dominating the eCommerce World

These are the top 10 highest revenue eCommerce stores that are revolutionizing how we shop online. Boasting broad consumer bases and high revenues, these stores prove just how lucrative the eCommerce landscape can be.

Are you looking to elevate your business’s revenue too? Let’s talk.

Contact us at Kreidman and get an eCommerce store complete with optimizations and content that will drive visits and conversions.